As a strategist with 30 plus years of experience, Jeannette’s placebrand assignments include Destination DC, Downtown DC, Raleigh NC, Waterfront Toronto, City of Mississauga, the Niagara Region of Ontario, as well as communications consulting for Bermuda’s Cultural Map. She lead the brand strategy development for Toronto 2015 Pan Am games. With co-author Alan Middleton, she tackled the first systematic review of branding in Canada in Ikonica, A Field Guide to Canada’s Brandscape. The book details the key interdependencies of commerce, culture and community. Her client roster ranges from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors: finance, energy, tourism, media economic development and education. Jeannette is also an adviser to the Professional Communications Program at Ryerson University.