Malcolm Allen


Malcolm is one of the world’s top Place Branding experts. Based in the UK, he advises entire countries, major cities and tourist destinations around the globe to increase their market positioning and brand exposure – including projects in Canada, Australia, Ecuador, Botswana, Taipei, Ireland and England’s London Bridge. A qualified town planner and urban economist, Malcolm is the founder of Placematters. He works with stakeholders including governments, real estate developers, regeneration agencies,towns, and regions to enable them to create integrated brand strategies for their places that drive higher revenue. Malcolm is a sought after instructor, giving the keynote address on “Experience Masterplanning” global conference on destination marketing at Cardiff Metropolitan University in Wales in December 2012.