Innovation and Entrepreneurship, Marketing
Steve Pulver began his career in marketing and sales by selling cameras to pay his way through graduate school. Upon graduation he joined the more traditional marketing ranks at P&G. He then spent some time at CBS Records where he managed the Canadian launch of many of the ’80s best selling artists.
An opportunity to become a partner at a fledgling agency called Echo Advertising was too good to pass up and, in1987, Steve became a driving force in what would become one of the largest and most successful Canadian advertising agencies. Upon its sale in 2006, Steve turned to consulting and teaching, becoming a four-time teacher-of-the-year nominee at Canada’s #1 Business School, the Schulich School of Business at York University. A former stand-up comedian, Steve loves teaching as he says the audience has to pay attention and he gets to read his act!
Steve’s entrepreneurial career continued at Mill Street Brewery where he helped to grow the business into the most successful craft brewery in Canada before it’s sale in 2015 to Anheuser Busch. Numerous other businesses attract his expertise, including a number started by former students, inspired by his passion and knowledge.