Alison began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught her the foundations of business along with a deep empathy for the life of a small business owner. In 2014, she and co-founder Trevor Johnston, launched a new business called Jane, a software application built originally for Canopy that offers online booking and electronic charting capabilities. It is now being used by more than 50,000 practitioners around the world to run their clinics. Alison continues to lead this tech company as co-CEO with a team of 180 staff.