James Aita

James is a senior Health IT executive and strategist. As a design thinker who loves tackling complex problems for large and small organizations, James brings over 20 years of experience as a business strategist, product manager and marketer to leadership positions. He has dedicated his career to solving problems within the healthcare ecosystem, having developed the skills to bring creative solutions from ideas to prototyping to launch. He is an expert in all forms of digital media and digital strategy, finding novel ways to engage with targeted audiences to drive the commercialization of groundbreaking products and services.

Having worked in both tech companies and innovation/design agency, James has led product management, sales and operations at innovative healthcare technology firms in both the United States and Canada, and helped launched products and services in Europe and globally, contributing to awards for both product and customer satisfaction. Through his work with clients including the US Department of Defense, the White House, McKesson, Bumrungrad International Hospital in Thailand, Cerner, Allscripts, UCB Pharma, Novartis, Athenahealth and Siemens, he is acutely concerned with cultural issues in strategic decision-making.

A published and award-winning author, in his free time, James co-created a YouTube channel and blog, which has garnered over 400,000 followers, 10+ million views, and a bestselling book sold globally. He produced and managed business development, digital marketing, media and audience engagement for that brand. He’s also written for innovation and tech publications, produces an award-winning health industry podcast and is regularly interviewed on podcasts in the digital health and strategy spaces.

James holds a Bachelors degree in Business Administration from the Schulich School of Business at York University, and a Masters of Business Administration in Healthcare from Baldwin-Wallace University.