Jessica Langer is a PhD-educated veteran marketer and a social media obsessive since the days of Prodigy and 1200 BPS modems. In 2011 she founded ideas in flight, a social media and digital marketing consultancy that specializes in strategy, training and implementation for small- and medium-sized organizations. She currently teaches an MBA program in social media for marketing and business management at the Schulich School of Business at York University. She also does some academic research in digital and social media that bridges the humanities and business, specifically marketing. In particular, she is doing some work in consumer culture theory with Professor Robert Kozinets at York University.