Myles Ritson

Myles is a graduate of Cambridge University, with a degree in Geography that made brand management and advertising a natural choice, according to the Gradscope computer in the careers department.

He subsequently learned the marketing ropes at P&G in advertising and innovation before stints as a Fundraising Director for the National Trust and a Global Marketing Director at Reckitt. These positions prepared him to launch his own ventures.

In his career, he has worked on more than 250 brands in 70 categories and 45 countries, leading insight, innovation and positioning projects for brands like CIBC and Coors Light across categories from injectable skincare to online gambling.

He has a deep passion for brands and for GT motor racing, which he spends most of his time and money on.