- Professional Graduate Certificate in Business Product Design
Break Into the Business Product Design Industry
A well-designed product that is managed efficiently can help a business stand out from its competitors and increase its chances of success in today’s highly competitive marketplace. A career in this field means playing a critical role in the development of products that consumers use every day.
Learn valuable skills such as market research, design thinking, agile methodologies, and data visualization. Don’t just break into this industry—thrive in it. Complete modules online and in the heart of Toronto; this program is open to participants worldwide, with convenient evening classes.
Over 12 months, this online program will equip participants with the know-how to start and accelerate a product design and management career. Learn to use market research and human-centred principles for designs, collaborate with teams and like-minded peers, test and present a product from scratch, and develop a strategic plan that considers cost optimization.
With guidance from industry experts, walk through managing a project from beginning to end, and easily manage both the product and client-product relationship.
Intro to Product Design and Management
This will establish the differences between product design and management, and the different types of jobs and roles in the field.Jan 15-Feb 23 6-9pm
Sustainable Product Design and Development
This course will explore the choices made in product and service development (with examples) in terms of sustainability, and their impact on cost and performance.Jan 15-Feb 24 6 pm - 9 pm
Design for Humans
This course is an introduction to what design is and what it is made for. Study will include social sciences and ethnography, history of design and technology, innovation and accessibility.Jan 15-Feb 25 6 pm - 9 pm
Participants will examine how to develop a strategic plan, penetrate a market with a new product, and establish a competitive advantage.Feb 26 - April 5 6 pm - 9 pm
Creative Design Process
Go over creative collaboration, brainstorming, problem exploration, design culture and language, and critical thinking.Feb 26 - April 5 6 pm - 9 pm
This course will focus on skills in marketing research to assess market appetite, identify potential design features and learn general market research principles to inform their product design. Students will learn about ways to empower collaboration with marketers and sales professionals, as well as how to identify and articulate a value proposition.Feb 26 - April 5 6 pm - 9 pm
Product Design Process I
This course will address the essentials of the product design process. Participants will learn to design a product from scratch. This includes notions such as conceptual and detailed design processes, product roadmap, and Minimum Viable Product.April 8-May 17 6 pm - 9 pm
Agile Project Management
Participants will discover and apply core agile principles, and the mechanics and limits of the approach, Scrum methodologies.April 8-May 17 6 pm - 9 pm
Design Thinking I
Dive into human-centred design and the importance of empathy. Address physical and emotional needs; planning approaches to solving challenges; undertake deep customer discovery and design inquiry.April 8-May 17 6 pm - 9 pm
Product Design Processes II
Dig deeper into the design process and present and test your design. Participants will notably learn to use tools such as wireframing and rapid prototyping.May 20-June 28 6 pm - 9 pm
Costing and Optimization
This course will include topics such as cost optimization, impact of cost elements, and measuring quality and controlling budgets.May 20-June 28 6 pm - 9 pm
Design Thinking II
This course is the continuation of the previous term. It addresses the following design thinking steps: prototyping to accelerate validation; qualitative and quantitative measures, and barriers to adoption; stimulating innovation adoption.May 20-June 28 6 pm - 9 pm
Client Relationship Management
This course will teach participants how to introduce products to clients, make a value proposition, and manage the relationship between the client and the product.Sept 2-Oct 11 6 pm - 9 pm
Digital Tools - Data Visualization
This course will teach participants to use data to reveal patterns and trends and illustrate actionable insights. They will learn to apply design principles, visual theory, and data storytelling to build management dashboards that will empower decision-makersSept 2-Oct 11 6 pm - 9 pm
This course will echo some of the market research skills acquired in the second term. It will teach participants to brand their product, market it to the right consumers, and develop a menu of growth tactics and sales dashboards for product management.Sept 2-Oct 11 6 pm - 9 pm
Ethical Aspects of Design
This course will not only expand on legal issues like reliability, intellectual property, patents, etc. but also allow participants to broaden their perspectives in terms of ethical design and “humanizing” their design.Oct 21-Nov 9 6 pm - 9 pm
This last course will take participants through the main steps of building a small business. It will also give them improved product communication skills, negotiation skills, and tools to stay in touch with technological innovation.Oct 21-Nov 9 6 pm - 9 pm
Finance and Accounting
This course will tackle topics such as variable costing, cost analysis, cost allocations; valuation, capital structure, corporate governance, risk management, and financial modeling.Oct 21-Nov 9 6 pm - 9 pm
Possible career paths:
Get Training in Marketable Skills
What You Get
After completing the Professional Graduate Certificate in Business Product Design and Management program, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.
As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.
Awarded when a series of more extensive courses are completed and a greater skill set achieved.
- A minimum 2 years of work experience or a post-secondary degree is recommended
- Language proficiency scores of 5.0 or higher (IELTS)
- Possession of a reliable device to complete tests and assignments is mandatory
- Both International and Domestic applicants are required to fill out an Applicant Form after enrolling
PLEASE NOTE: For international participants, the international program fee will be applied after an applicant has enrolled and filled out the form. After successful form completion, a member of our Program Coordination team will reach out with further instructions on accessing the international program fee.
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