Professional Graduate Certificate in Business Product Design.

Ignite Your Product Development Career

Professional Graduate Certificate in Business Product Design

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Fees: $10,750
Length: 12 months of study over 3 terms
Next Session: September 16, 2024 to
July 4, 2025
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  • Programs
  • Professional Graduate Certificate in Business Product Design

Program Overview

  • MODULE 01

    Intro to Product Design and Management

    This will establish the differences between product design and management, and the different types of jobs and roles in the field.

    Sep 16 - Oct 25
    MODULE 02

    Design for Humans

    This course is an introduction to what design is and what it is made for. Study will include social sciences and ethnography, history of design and technology, innovation and accessibility.

    Sep 16 - Oct 25
    MODULE 03

    Sustainable Product Design and Development

    This course will explore the choices made in product and service development (with examples) in terms of sustainability, and their impact on cost and performance.

    Sep 16 - Oct 25
    MODULE 04

    Strategic Planning

    Participants will examine how to develop a strategic plan, penetrate a market with a new product, and establish a competitive advantage.

    Oct 28 - Dec 6
    MODULE 05

    Market Research

    This course will focus on skills in marketing research to assess market appetite, identify potential design features and learn general market research principles to inform their product design. Students will learn about ways to empower collaboration with marketers and sales professionals, as well as how to identify and articulate a value proposition.

    Oct 28 - Dec 6
    MODULE 06

    Creative Design Process

    Go over creative collaboration, brainstorming, problem exploration, design culture and language, and critical thinking.

    Oct 28 - Dec 6
  • MODULE 01

    Design Thinking I

    Dive into human-centred design and the importance of empathy. Address physical and emotional needs; planning approaches to solving challenges; undertake deep customer discovery and design inquiry.

    Jan 6 - Feb 14
    MODULE 02

    Product Design Process I

    This course will address the essentials of the product design process. Participants will learn to design a product from scratch. This includes notions such as conceptual and detailed design processes, product roadmap, and Minimum Viable Product.

    Jan 6 - Feb 14
    MODULE 03

    Agile Project Management

    Participants will discover and apply core agile principles, and the mechanics and limits of the approach, Scrum methodologies.

    Jan 6 - Feb 14
    MODULE 04

    Design Thinking II

    This course is the continuation of the previous term. It addresses the following design thinking steps: prototyping to accelerate validation; qualitative and quantitative measures, and barriers to adoption; stimulating innovation adoption.

    Feb 17 - March 28
    MODULE 05

    Product Design Processes II

    Dig deeper into the design process and present and test your design. Participants will notably learn to use tools such as wireframing and rapid prototyping.

    Feb 17 - March 28
    MODULE 06

    Costing and Optimization

    This course will include topics such as cost optimization, impact of cost elements, and measuring quality and controlling budgets.

    Feb 17 - March 28
  • MODULE 01

    Digital Tools - Data Visualization

    This course will teach participants to use data to reveal patterns and trends and illustrate actionable insights. They will learn to apply design principles, visual theory, and data storytelling to build management dashboards that will empower decision-makers

    March 31 - May 9
    MODULE 02

    Marketing Strategies

    This course will echo some of the market research skills acquired in the second term. It will teach participants to brand their product, market it to the right consumers, and develop a menu of growth tactics and sales dashboards for product management.

    March 31 - May 9
    MODULE 03

    Client Relationship Management

    This course will teach participants how to introduce products to clients, make a value proposition, and manage the relationship between the client and the product.

    March 31 - May 9
    MODULE 04

    Finance and Accounting

    This course will tackle topics such as variable costing, cost analysis, cost allocations; valuation, capital structure, corporate governance, risk management, and financial modeling.

    May 19 - Jun 27
    MODULE 05

    Ethical Aspects of Design

    This course will not only expand on legal issues like reliability, intellectual property, patents, etc. but also allow participants to broaden their perspectives in terms of ethical design and “humanizing” their design.

    May 19 - Jun 27
    MODULE 06

    Design Entrepreneurship

    This last course will take participants through the main steps of building a small business. It will also give them improved product communication skills, negotiation skills, and tools to stay in touch with technological innovation.

    May 19 - Jun 27
    MODULE 07

    Final Presentations

    Jun 30 - Jul 4

Career Prospects

103.8 K

The average salary for a Product Manager

Source: Glassdoor

135%

Growth in Job Openings for Product Managers Over the Last 5 Years

Source: Forbes

17,800+

The Job Openings for Product Managers Over the Last 5 Years

Source: Glassdoor

Possible career paths:

Change Management
People Leadership
General Management
Marketing

Get Training in Marketable Skills

Strategic Planning
Creativity & Innovation
Emotional & Cultural Intelligence
Project Management
Sales and Marketing

What You Get

After completing the Professional Graduate Certificate in Business Product Design and Management program, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.

Professional Graduate
Certificate

Awarded when a series of more extensive courses are completed and a greater skill set achieved.

Enrolment Requirements

  • A minimum 2 years of work experience or a post-secondary degree is recommended
  • Language proficiency scores of 5.0 or higher (IELTS)
  • Possession of a reliable device to complete tests and assignments is mandatory
  • Both International and Domestic applicants are required to fill out an Applicant Form after enrolling

Applicant Form

Domestic

Program fee: $10750

International

Program fee: $19750

PLEASE NOTE: For international participants, the international program fee will be applied after an applicant has enrolled and filled out the form. After successful form completion, a member of our Program Coordination team will reach out with further instructions on accessing the international program fee.

Faculty

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