What are Canada’s most trusted brands?

Jim Danahy, director of Schulich ExecEd’s Centre of Excellence for Retail Leadership (on screen) takes part
in a discussion about Canada’s most trusted brands, on BNN TV, June 23.

What makes Canadians trust one brand over another? BNN spoke to two brand specialists about how Canadian companies like Tim Hortons and Shoppers Drug Mart build their brands and gain the trust of consumers.