Schulich ExecEd’s university-level marketing program starts in September

Posted on June 21, 2018
Schulich ExecEd’s university-level marketing program starts in September

The Masters Certificate in Marketing Communications Leadership has been designed to help marketing and non-marketing executives alike succeed in the rapidly shifting realities of today’s MarCom environment.

Jane-Michele Clark
New Program Director Jane-Michele Clark, marketing professor in the Schulich School of Business.

This university-level program is endorsed by the American Marketing Association, Toronto Chapter, and will provide you with all the cutting-edge skills and tools needed to drive growth, increase market share and maximize return on investment for MarCom projects. Designed to accommodate the busy lives of professionals, the program is delivered in short, convenient learning sessions which feature 14 critical areas of MarCom focus in just 11 days and one evening over three months.

An experiential education in more ways than one… Participants enjoy a rare opportunity to learn through a case study involving an actual marketing communications issue at an outstanding Canadian company. Executives from the organization introduce the issue at the beginning of the program, and students synthesize and apply the program learnings to make recommendations to the company executives at the end.

Get the whole picture by previewing detailed program content and faculty bios online, then reserve your spot. Position your organization and your career for ongoing MarCom success!

This program begins Sept. 26 and seats are in demand. Visit the program website today for more information and to register.

What people are saying about the program

“This program was invaluable to myself and my business, providing the tools and understanding to deliver and develop high level strategic thinking. Most definitely the single most impactful program of my professional career.”

B.A. Thomas
National Brand Manager: Glenfiddich and The Balvennie Single Malt Scotch, William Grant & Sons (PMA Canada)

“A phenomenal instructor with a wealth of knowledge. Concepts that I thought were complex were made simple and executable in my work place. The week was filled with “ah ha” moments that I look forward to implementing.”

L. Magli
Brand Manager, Ontario Lottery and Gaming Corporation

The program is delivered in four modules of few days each, over 11 weeks as follows:

Module 1

Meeting the New MarCom Challenges

  • The new Reality for the MarCom Leader
  • Developing an integrated MarCom Plan
  • Digital Media and Marcom

Module 2

Cutting Edge Approaches for Success

  • Building and Managing External and Internal Brands
  • Building Better Sponsorship Programs
  • Big Data and Data Visualization for MarCom
  • Module 3

Leadership for Marcom

  • Developing Skills for Maximum Effectiveness
  • Breaking the Rules: innovation and Creativity
  • Legal issues in MarCom
  • Thinking Skills for a turbulent World: The art of Framing and Reframing
  • The ‘new School’ of Communications: Where does Public Relations fit in?

Module 4

Integration for High Performance

  • Making Your Organization Customer Centric
  • Project Presentations, analysis & Panel Discussion