Certificate in Sales Management

You’ve made big sales and met difficult targets. Now inspire your team to do the same.

Over 5 days of intensive study, this program in Sales Management will show you how to lead a sales team that achieves exceptional revenue and profit growth. You’ll learn the ways of situational leadership, performance coaching, and develop a focused sales management process that builds high-performing teams.

Certificate in Sales Management

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Fees: $5,150
Length: 5 days of study over 2 weeks
Next Session: October 23, 2024 to
October 29, 2024

Certificate in Sales Management

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Build A
Winning Sales Team

Selling a product is one thing, but leading a sales team to success requires effective leadership, team synergy, and constructive coaching.

Our #1 program for sales professionals reinforces core competencies in sales leadership and gives you the industry insight to build outstanding teams that outsell the rest. Support your team with the latest sales methodologies and coach them in ways that positively impact the entire organization. Better yet, gain hands-on sales experience with sessions hosted in Salesforce and LinkedIn headquarters.

With a Certificate in Sales Management, you’ll prove your credibility as a leader and mentor in the field and shape the next up-and-coming teams across sales-oriented industries like accounts, retail, and more.

Get Training in Marketable Skills

Team Building
Sales Planning
Sales Strategies

4 Reasons to Enrol

Amazing Education For Busy Professionals

This program packs rich learnings into a manageable 5-day syllabus so you can put your new skills to work right away.

Stand Out From The Crowd

Build on your sales experience with exceptional leadership skills, and learn what it takes to shape a high-performing team.

Learn From The Pros

Train with top-rated Schulich instructors that are consistently ranked among the world’s best.

Earn Higher Pay

Schulich ExecEd students gain the confidence, skills and perspective to attain better roles, launch new ventures, and lead their teammates.

Who Will Benefit

Aspiring Leaders

New or experienced managers that want to improve performance across teams in Accounts, Sales, and Retail.

Mid-Career Leaders

Mid-career professionals in sales-oriented industries preparing for a role in management.

What Difference Will You Make?

"The personal reflection married with tools to accelerate change and people development are fantastic and will contribute to my personal success and satisfaction in my role."

- T. Rider National Head, Specialized Sales Business Financial Services, RBC Royal Bank

"Nothing has ever influenced my behaviour, point of view and perspective as much as the Schulich ExecEd experience. Yesterday I completed my monthly one-on-one with my President and she expressed that never has she witnessed such a behaviour change in a leader so fast in her career."

- J. La Vecchia VP Sales and Business Development, Equifax Canada

I appreciated the passion and enthusiasm the instructors brought to helping others succeed. I would also like to recognize that the Program Director curated the content and faculty he believed would contribute to student success. It is invaluable to have these assets as part of my network; I appreciate how personal the Program Director and his colleagues made these connections. My time at Schulich has easily been the best thing for professional development I have participated in through 20+ years in the sales profession.

- Nick Morgante Assistant Sales Manager, UNILOCK

Program Overview

  • Unlock your leadership potential! Dive into diverse leadership styles, discovering your own approach while mastering techniques to inspire and influence others. Learn to navigate various decision-making styles and foster high-performing teams, honing skills essential for team success.


    Explore the art of talent acquisition, identifying and hiring top performers to cultivate collaboration and synergy within your dynamic team environment.

  • On-site at Nadal Management Centre

    Uncover the secrets behind effective coaching, from understanding its purpose to avoiding the top 10 coaching mistakes. Explore the Focused Coaching Model, mastering the coaching mindset, self-evaluation, and crafting self-directed action plans, ensuring accountability from start to finish.


    Gain invaluable insights into coaching multi-generations while mastering the art of proactively managing performance, from implementing performance management models to skillfully navigating business reviews and effectively handling non-performers with finesse.

  • Salesforce Office

    Chart your course to market dominance. Investigate the intricate interplay of company strategy, market segmentation, and crafting a compelling value proposition amidst dynamic external forces, equipping you with a framework to make strategic choices and trade-offs.


    Then, unveil the latest innovations revolutionizing sales, gaining insights into aligning strategy with cutting-edge sales technologies for unparalleled success in the ever-evolving marketplace.

  • On-site at LinkedIn HQ

    Discover the transformative power of digital selling strategies and the invaluable lessons learned in real-time monitoring amidst rapid job movements. Dive into the stages of customer engagement and strategic alignment, from understanding the importance of social connections to mastering table stakes competencies.


    Equip yourself with the principles for executive engagement, from audience identification to crafting compelling storylines and visuals that captivate and persuade with simplicity and precision.

  • On-site at Nadal Management Centre

    Prepare to ignite your sales team’s performance in this final module. Learn to break free from the shackles of micro-management through effective management cadence, optimizing coaching time with the Coaching Optimizer, and seizing control of your calendar to prioritize results-driven activities.


    Synthesize key learnings into a dynamic 30/60/90-day action plan, and strategize the next steps to catapult your salesforce to success.

  • Fall 2024 Dates Time
    Module 1: Managing Yourself 10/23/2024 - 10/23/2024 9:00 am - 4:00 pm
    Module 2: Managing Your Team 10/24/2024 - 10/24/2024 9:00 am - 4:00 pm
    Module 3: Managing Your Industry 10/25/2024 - 10/25/2024 9:00 am - 4:00 pm
    Module 4: Managing Your Customer 10/28/2024 - 10/28/2024 9:00 am - 4:00 pm
    Module 5: Managing Your Business 10/29/2024 - 10/29/2024 9:00 am - 4:00 pm


Sanjay J. Dhebar,

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Douglas Cole,

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Gary Kimmel,

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Haniyeh Yousofpour,
PhD, MBA, PMP, PE Certified

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Steven Rosen,

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What You Get

After completing the Certificate in Sales Management, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.


Provided upon completing a longer program that may comprise several badges signifying a more extensive skill set.

Custom Programs for Organizations

Use this program as we designed it, or alter it to fit your company’s needs. Either way, we can help you improve your organization's talent pipeline. Get in touch with our custom programs team today.

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