Winning Sales Strategies

Uncover the tricks of the trade.

Our comprehensive sales program provides deep insights on how to think on your feet and engage clients to make a bigger sale. Our convenient online learning portal gives participants access to unique, everyday selling techniques, and the portal will remain available for an additional 4 weeks after the program’s conclusion.


Enrol anytime and study asynchronously with a cohort for peer-to-peer support.

Winning Sales Strategies

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Fees: $695
Length: 5 self-paced online modules over 5 weeks
Next Session: August 1, 2024 to
August 31, 2024
  • Location:
  • Online

Winning Sales Strategies

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Close Your
Sales Like A Pro

In today’s business scenario, sales professionals face cutthroat competition to gain client trust and loyalty. To drive your numbers up, you need to think fast and communicate strategically.

Schulich ExecEd’s Winning Sales Strategies program is an innovative and comprehensive guide filled with proven selling tactics. Build your foundation as a successful sales professional and gain core techniques to take your career to the next level. Learn efficient negotiation skills to close a sale and maintain client relationships. Expand your account’s potential and use empowering communication tactics to keep customers interested.

Apply your program learnings to everyday transactions and achieve sustainable, tangible growth in your role. By the end of the program, you’ll gain a new understanding of client relationships and learn how to keep the big sales coming.

This program is ideal for professionals in roles such as sales, general management, business development, accounts and marketing.

Get Training in Marketable Skills

Negotiation Skills
Relationship Building
Critical Thinking
Communication Skills
Presentation Skills
Organizing Teams & Resources
Sales and Marketing

4 Reasons to Enrol

Amazing Education for Busy Professionals

This flexible program packs rich, practical learnings into 5 online sessions over 5 weeks. Engage at your own pace with online material, videos and readings.

Stand Out from the Crowd

Get highly sought-after skills in sales and business negotiation, and build client relationships that generate profitable sales.

Learn from the Pros

Train with top-rated Schulich instructors that are consistently ranked among the world’s best.

Earn Higher Pay

Schulich ExecEd students gain the confidence, skills and perspective to launch new ventures, attain better roles, and lead their teams.

Who Will Benefit

Aspiring Leaders

Professionals will gain practical sales techniques and efficient communication skills to advance to leadership roles in a variety of industries, including sales, general management, business development, accounts and marketing.

What Difference Will You Make?

I enjoyed the close interactions with fellow colleagues and the professor. I liked how we got to apply skills learned in class to the variety of daily operations. It was particularly useful because of how fast I could apply these new concepts and immediately receive better results.

- Lily Chen Program Coordinator, Asian Business & Management Program (ABMP), York University

Program Overview

  • Learn the strategic behaviour and practices of successful salespeople. Solve complex client problems and become an invaluable part of their operations.

  • Become a highly efficient sales leader with insights into how salespeople organize their thoughts quickly and effectively. Learn to adjust your communication style for different clients.

  • Achieve business success with the persuasion and storytelling techniques of great salespeople. Develop active listening skills and move from telling to selling.

  • Follow the guiding principles of client-centric selling and develop relationships that benefit your business. Explore typical customer profiles and understand their needs.

  • Uncover the key drivers of growing account sales and customer loyalty. Utilize coaching techniques to gain command over client relationships and resolve customer issues with the account service gap analysis.

  • Frame your learnings in real-world scenarios through the program practicum. Understand the added value you must provide in today’s markets and achieve successful collaborative selling by working with the customer.

  • Summer 2024 Dates Time
    Module 1: Principles of Selling 8/1/2024 - 8/31/2024 12:00 am - 12:00 am


Sanjay J. Dhebar,

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What You Get

After completing the Winning Sales Strategies program, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.

Foundational Badge

Signifies that you’ve gained information and insight into new skills.

Custom Programs for Organizations

Use this program as we designed it, or alter it to fit your company’s needs. Either way, we can help you improve your organization's talent pipeline. Get in touch with our custom programs team today.

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