Developing and Presenting a Successful Business Case

Make a business proposal they can’t refuse.

You’ve got a compelling idea to capture a new market opportunity, but to get it approved, you first need to present a business case that aligns with your organization’s financial goals. In this virtual, self-paced program, you’ll learn the secret to a winning business case with the right balance of financial analysis and storytelling.

Develop and practice your skills in business presentations. Cut preparation time with a proven 5-step model that will level up your presentation abilities and career.


Enrol anytime and study asynchronously with a cohort for peer-to-peer support.

Developing and Presenting a Successful Business Case

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Fees: $750
Length: 5 modules (Self-paced)
Next Session: August 1, 2024 to
August 31, 2024
  • Location:
  • Online
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Developing and Presenting a Successful Business Case

Download Brochure
Talk to an Advisor
Enrol Now
  • Programs
  • Developing and Presenting a Successful Business Case

The Ultimate Formula
To A Persuasive Business Case

Whether it’s a new proposal, budget recommendation or business plan, you need a rock-solid case that justifies your ideas and the resources needed to make them happen. This requires a good understanding of financial opportunities, market data and operational improvement—all topped with compelling presentation skills.

In our specialized program for business cases, you’ll learn to apply a highly effective five-step model that covers the key functional areas of every business: operations, marketing, finance, and human resources.

Explore real-life examples of winning business cases from diverse industries, and collaborate with others in the program to create your own. Learn the quickest ways to create a comprehensive business case, and develop key presentation skills that help you anticipate relevant challenges and confidently address questions from your team and shareholders.

This online program consists of five modules that each take between 2 to 4 hours and can be completed at your own pace. Our specialized program is ideal for aspiring leaders and business managers or other strategy-related roles in a variety of industries, including product or project management.

Get Training in Marketable Skills

Budgeting and Forecasting
Decision Making
Financial Literacy
Presentation Skills
Collaboration Skills

4 Reasons to Enrol

Amazing Education for Busy Professionals

This program packs rich, hands-on learnings into 5 online modules. Engage at your own pace with online material, videos and readings.

Stand Out from the Crowd

Get highly sought-after skills in building and presenting business cases that translate across industries.

Learn from the Pros

Train with top-rated Schulich instructors that are consistently ranked among the world’s best.

Earn Higher Pay

Schulich ExecEd students gain the confidence, skills and perspective to attain better roles, launch new ventures, and lead their teams to new heights.

Who Will Benefit

Aspiring Leaders

Prepare for a leadership role with practical skills in preparing and presenting a convincing business proposal. Learn from real-life examples and share experiences with professionals in a variety of industries.

New Managers

Recently promoted leaders who regularly develop and present business recommendations will learn the most efficient techniques to build and present a professional, comprehensive business case.

What Difference Will You Make?

This program was helpful to me as a small business owner. I was able to apply the knowledge as to how to make business case decisions immediately + increase my profitability.

- F. Rementilla Chief Executive Officer, Rementilla Management

Program Overview

  • Lead developmental breakthroughs by overcoming financial, managerial, and organizational barriers to new concepts and strategies. Understand the purpose of the business case approach and learn how to get support for your vision.

  • Build a practical understanding of the business case framework as a strategic document. Apply financial and strategic measurement tools to build your case.

  • Learn the 5 steps of building a successful business case:

    • Problem/Opportunity Identification
    • Analysis of Success Drivers/Impediments
    • Presenting Strategic and Tactical Alternatives
    • Comprehensive Evaluation and Recommendations
    • Implementation and Action Planning
  • Understand the different financial models and advanced evaluation techniques that work best for your business goals. Create business cases that address the specific culture, strategy, and decision-hierarchy of your organization.

  • Package and present your business case for maximum impact. Know what your organization and your team are looking for to better anticipate and respond to challenges. Finally, apply your learnings into a presentation and get honest feedback.

  • Summer 2024 Dates Time
    Developing and Presenting a Successful Business Case 8/1/2024 - 8/31/2024 12:00 am - 12:00 am


Sanjay J. Dhebar,

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What You Get

After completing the Developing and Presenting a Successful Business Case program, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.

Foundational Badge

Signifies that you’ve gained information and insight into new skills.

PMI Credits

14 PMI-PDU Strategic

Successful completion of this program will earn PMI® Members, in good standing, Education PDU's in alignment with the PMI Talent Triangle. If this applies to you, you will receive a PDU Claim Code at the conclusion of your program. For more information on how to earn your PDU's, we recommend logging into your Continuing Certification Renewal System (CCRS) to report PDU's and view your certification records. Following this, if you require additional assistance, please contact PMI Support directly.

Pre-Approved HRPA Hours

14 HRPA-CPD Hours

This program has been approved for CPD hours under Section A of the Continuing Professional Development (CPD) Log of the Human Resource Professionals Association (HRPA). Be sure to note the program ID number on your CPD log. For more information about certification or continuing professional development, visit the HRPA website at

Custom Programs for Organizations

Use this program as we designed it, or alter it to fit your company’s needs. Either way, we can help you improve your organization's talent pipeline. Get in touch with our custom programs team today.

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