Strategic Account Management and Client Development

Grow your accounts with a game plan.

Cultivate potential in your accounts with meaningful client relationships. This 2-day training program gives you the tools and strategies needed to establish and enhance the loyalty of your current and future customers. Keep up with changes in your customers’ buying processes with a fast-paced curriculum and solidify your strategic thinking.

Strategic Account Management and Client Development

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Fees: $2,150
Length: 2 days of study
Next Session: November 7, 2024 to
November 8, 2024
  • Location:
  • Online

Strategic Account Management and Client Development

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  • Programs
  • Strategic Account Management and Client Development

Winning Recipes
for Growing Accounts

Accounts can fall short of goals for a number of reasons, and managers and account management professionals face issues everyday that threaten their profitability. How do you defend against competitors and keep profitable customers?

In this 2-day program, you’ll discover how to build and retain customer relationships as a crucial component of your sales strategy. Avoid being dropped as a supplier when your customers change their point of contact or re-engineer their buying processes. Support all phases of the account planning process for effective execution in current and future account plans.

Establish solid account relationships to maximize annual revenue and account retention. Get a clear idea on your competitive situation and set the right strategic goals. Effectively manage your key accounts with one-on-one coaching on Key Account Management principles and best practices. At the end of the program, you’ll understand how to focus your investment on the best returns to improve bottom-line profit targets.

This program is designed to help managers and leaders in various positions, like sales, marketing, and client servicing improve systems, accounts and general management.

Get Training in Marketable Skills

Strategic Management
Account Strategies
Sales Strategies
Design Thinking
Team Building

4 Reasons to Enrol

Amazing Education for Busy Professionals

This program packs rich, hands-on learnings into 2 days of study. Get constructive feedback on your current strategies and leave with an immediate action plan.

Stand Out from the Crowd

Get sought-after skills in accounts management and quickly improve your performance with the latest trends in sales strategy.

Learn from the Pros

Train with top-rated Schulich instructors that are consistently ranked among the world’s best.

Earn Higher Pay

Schulich ExecEd students gain the confidence, skills and perspective to launch new ventures, attain better roles, and lead their teams.

Who Will Benefit

Sales Professionals

Managers and mid-career leaders in various positions like accounting, client servicing and sales will gain skills for senior leadership roles and develop practical techniques to drive profitability through business growth strategies and key accounts management.

What Difference Will You Make?

A thorough introduction into Key Account Management principles and best practices. The hands-on approach allows for a higher success rate for development.

- M.Thompson International Sales Manager, SI Manufacturing

Whether you have managed key accounts for three months or 30 years, there is something to be learned by everyone. You can never stop learning or developing skills for account management.

- S. Thomson Account Manager, TC Transcontinental

"Account management is no easy game! This program had covered all important aspects of AM, and is sending me home with practical tools to succeed and the path to achieve those goals as well."

- R. Pandher Account Manager, AECL

Program Overview

  • Get ready to level up with a sales profile assessment, rich reading resources and a comprehensive SWOT analysis exercise.

  • Participate in hands-on, team-building exercises and define the different roles in sales and marketing. Discover trends in sales strategy and apply the latest design thinking for a solutions-based approach to commercial complexity.

  • Review your sales profile with a thorough assessment and examine the results. Examine the profiles of successful account managers and industry experts. 

  • Learn the steps for developing a key account plan and discover how to conduct opportunity analysis. Practice and tracking performance goals, controlling and managing sales plan issues and utilizing resources for real-world business situations.

  • Design and implement a plan to win customers back. Get constructive feedback and execute your learnings with an account plan presentation.

  • Deepen your program learnings in a productive virtual session with peers and faculty for a final review of completed key account plans.

  • Fall 2024 Dates Time
    Strategic Account Management & Client Development 11/7/2024 - 11/8/2024 9:00 am - 4:00 pm


Sanjay J. Dhebar,

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What You Get

After completing Strategic Account Management and Client Development, you'll receive an authentic digital badge from the #1 business school in Canada that employers will recognize.

As more and more companies look for candidates with specific skills, this badge on your CV will be a credible assurance of your achievements and expertise, allowing the right roles to find you faster.

Advanced Badge

Show that you’re able to apply knowledge at a strategic, organizational level.

Custom Programs for Organizations

Use this program as we designed it, or alter it to fit your company’s needs. Either way, we can help you improve your organization's talent pipeline. Get in touch with our custom programs team today.

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