Big Data and Analytics, Marketing
Murat Kristal is an associate professor of operations management at Schulich School of Business at York University. He teaches in the areas of business operations strategy, channel management and customer modeling. Dr. Kristal received his PhD from the Kenan-Flagler Business School at University of North Carolina at Chapel Hill. His research interests focus on the areas of supply chain, operations and service management strategy. He has helped diverse companies including Johnson & Johnson, Moneris Solutions, and Global Payments Inc. manage their customer relationships using predictive analysis techniques.