Marketing

November 19, 2019

5 Excuses for NOT taking an Executive Education program SMASHED

1. ‘It costs too much!’ A turbulent global marketplace and disruptive technologies mean the world

November 04, 2019

Canadian firms aren’t ready for digital disruption

Why are Canadian organizations caught like a deer in the headlights on a northern (digital)

October 08, 2019

AI Analytics Uses Personality Profiling to Custom-Tailor Advertising

Thanks to Big Data and Artificial Intelligence-enhanced analytics, marketers can now tailor advertising efforts for

September 17, 2019

The Myriad Ways AI Technology Benefits Financial Organizations

The financial industry is being reshaped by artificial intelligence (AI). Sectors worldwide are making the

June 25, 2019

Applying the Emerging Technology of Biometrics to Marketing Strategy

Biometrics is an increasingly pervasive technology that is being leveraged by the marketing industry in

May 28, 2019

The Necessary Shift from Public Relations to Public Engagement

Social and political forces have caused a shift in how organizations approach public relations, a

May 03, 2019

Supply chains could face new legislation on sustainability

According to studies, Canada lags behind other countries in the area of sustainability in purchasing

April 23, 2019

Busting 5 MYTHS About Executive Education

Those working in the field of business should not let misconceptions warp their understanding of

April 05, 2019

Customer centricity increases brand loyalty over the long term

Every organization wants to be “customer centric” but very few achieve it – and even

February 26, 2019

The Art of the Ask: Approaching Your Boss for Executive Education

Workplaces that support executive education have higher levels of employee engagement and job satisfaction. Whether

January 14, 2019

Enhanced e+ program blends the best of in-class and online learning

When designing a new marketing program with online components, Professor Ajay Sirsi knew he and

November 20, 2018

Leading Digital Transformation

Schulich ExecEd has partnered with the American Marketing Association to offer a special educational experience