Marketing

January 17, 2023

Just been promoted to manager? Learn the skills you’ll need to succeed in your new role

Being promoted to a manager’s position means you were good at what you do but

October 14, 2021

Schulich ExecEd and SCALE AI form training partnership

SCALE AI agrees to fund 50% tuition for Schulich ExecEd’s Masters Certificate in Analytics for

June 28, 2021

A Good Customer Experience Will Fail if it’s not Consistent

The disruption of the past few years – made worse by the pandemic – has

June 01, 2021

Meet Rapidly Shifting Expectations by Leading in Customer Experience Excellence

This is the age of empowered customers – customers that are increasingly savvy, with information

May 31, 2021

Leaders Must Look at the Human Factor When Using Data Analytics

Schulich ExecEd's Masters Certificate in Analytics for Leaders is designed for managers who need the

March 10, 2021

Marketing: Understanding Customer Centricity and Retention

Ajay Sirsi, marketing professor in the Schulich School of Business at York University and the

January 21, 2021

Add value for your customers or die

The true purpose of a value chain is to create value for the end customer.

November 18, 2020

Prepare to Take Advantage of Upcoming Career Opportunities with a Learning Path

No business or industry sector is unaffected by accelerating digital transformation and profound global shifts.

November 10, 2020

Benchmarking to Achieve Customer Centricity

“Customer centricity” is the watchword of customer experience (CE) today. But determining how customer centricity

October 27, 2020

Analytics program for senior leaders goes virtual – and national

The Schulich ExecEd’s Masters Certificate in Analytics has undergone some exciting changes recently as we

October 14, 2020

Go at Your Own Pace with Schulich ExecEd’s e+ Online Programs

One of the reasons Schulich ExecEd has been able to take the lead in the

July 22, 2020

Tips to Meet the Re-skilling and Up-skilling Imperative Without Exhausting Workers

A growing skills deficit looms over the corporate world. In the next decade, the World