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October 16, 2018 10 tasks of marketing

Understanding the Company-wide Role of Marketing

The relationship between an organization's strong marketing strategies and revenue growth cannot be underestimated. Gone

October 02, 2018

New Schulich ExecEd program wins international e-learning award

A new program offered by the Schulich ExecEd has been recognized as best in class

September 10, 2018 marketing communication

Getting inside your customer’s head with marcom

Marketers and those involved in marketing communications understand that strong brands add tangible value in

June 21, 2018 marketing courses, marketing program, marketing training

Schulich ExecEd’s university-level marketing program starts in September

The Masters Certificate in Marketing Communications Leadership has been designed to help marketing and non-marketing

April 05, 2018 woman looking at grocery product

Strategic Branding in a Digital Age: Building, Communicating and Revitalizing Your Brand

Business leaders know the importance and value of their brand but maintaining it in a

February 05, 2018 Retail Marketing Fundamentals cover photo

Is your business really ready to compete in an OmniChannel world?

“OmniChannel” is a term many retailers, and those who work with them, think they understand.

November 03, 2017 marketing, sales, customer service

At Schulich ExecEd, blended learning means enhanced learning

When designing a new marketing program for both in-class and online delivery, Professor Ajay K.

August 24, 2017 marketing communications

Middleton joins rosé renaissance

Canadians purchased the equivalent of 21.2 million bottles of rosé in 2016, four million more

August 09, 2017 alan middleton

What’s in a slogan? Schulich ExecEd’s Alan Middleton explains

Schulich ExecEd's Alan Middleton discussed the importance of branding and slogans with CBC Radio Metro

March 15, 2017 consumer insights digital retail

Consumers insights for today’s digital retail environment

Gain insights into shoppers who are technology savvy and expect the convenience associated with an

November 14, 2016 Aja Sirsi speaks at Alumni breakfast event

Building a customer centric business

Ajay Sirsi, marketing professor at the Schulich School of Business and Schulich ExecEd, spoke to

November 09, 2016 Agri-food business photo of plow in field

Farm-gate to plate: how to prime consumers’ brains for the ‘buy’ decision

By Brynn Winegard     Food Retailers: Moving Products From Farm to Fork Requires Consumer Brains to

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