April 05, 2019 three young creative people

Customer centricity increases brand loyalty over the long term

Every organization wants to be “customer centric” but very few achieve it – and even

April 02, 2019

Your Sales Department Needs an Employee Value Proposition

Attracting the right people is the most important challenge for a sales team. Too many

March 11, 2019 people in a sales team

Navigating the Sales Team Management Cycle

As with any work environment, assembling a strong team and managing people are critical to

February 26, 2019

The Art of the Ask: Approaching Your Boss for Executive Education

Workplaces that support executive education have higher levels of employee engagement and job satisfaction. Whether

February 05, 2019 social selling

How Social Selling Can Invigorate Sales Performance

Retailers and service providers across the globe are using Social Selling to grow their businesses.

January 14, 2019 e-plus learning

Enhanced e+ program blends the best of in-class and online learning

When designing a new marketing program with online components, Professor Ajay Sirsi knew he and

October 02, 2018

New Schulich ExecEd program wins international e-learning award

A new program offered by the Schulich ExecEd has been recognized as best in class

November 03, 2017 marketing, sales, customer service

At Schulich ExecEd, blended learning means enhanced learning

When designing a new marketing program for both in-class and online delivery, Professor Ajay K.

November 14, 2016 Aja Sirsi speaks at Alumni breakfast event

Building a customer centric business

Ajay Sirsi, marketing professor at the Schulich School of Business and Schulich ExecEd, spoke to