Category
Sales
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Customer centricity increases brand loyalty over the long term
Every organization wants to be “customer centric” but very few achieve it – and even
April 02, 2019
Your Sales Department Needs an Employee Value Proposition
Attracting the right people is the most important challenge for a sales team. Too many
March 11, 2019
Navigating the Sales Team Management Cycle
As with any work environment, assembling a strong team and managing people are critical to
February 26, 2019
The Art of the Ask: Approaching Your Boss for Executive Education
Workplaces that support executive education have higher levels of employee engagement and job satisfaction. Whether
February 05, 2019
How Social Selling Can Invigorate Sales Performance
Retailers and service providers across the globe are using Social Selling to grow their businesses.
January 14, 2019
Enhanced e+ program blends the best of in-class and online learning
When designing a new marketing program with online components, Professor Ajay Sirsi knew he and
October 02, 2018
New Schulich ExecEd program wins international e-learning award
A new program offered by the Schulich ExecEd has been recognized as best in class
November 03, 2017
At Schulich ExecEd, blended learning means enhanced learning
When designing a new marketing program for both in-class and online delivery, Professor Ajay K.
November 14, 2016
Building a customer centric business
Ajay Sirsi, marketing professor at the Schulich School of Business and Schulich ExecEd, spoke to
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